Helen is a poet and novelist whose work has appeared in The New Yorker, The New York Times, and in literary journals and anthologies. Her latest novel What Was Mine (Simon & Schuster/Gallery Books) was chosen by People magazine as a “Best New Book of 2016.”
Her first novel, Making It: A Novel of Madison Avenue was published as an e-book with a digital epilogue that provides links to online content where readers can find out what happens next in the life of each character.
Helen has long been interested in digital ways to tell stories. In her former life in advertising, she was the creator of an award winning ad blog (AdBroad) and the acclaimed Twitter handle @BettyDraper. Her channeling Mad Men characters to another platform was unofficial, but recognized by AMC and earned her invitations to speak at conferences (SXSWi, Digital Hollywood, STORYWORLD) and citations in books on new media entertainment. She is an avid speaker on 21st century storytelling. Appearances include Duke University, Columbia University and NJ Library Association.
She is the editor of a poetry anthology published by Red Hen Press in October 2016. The Traveler’s Vade Mecum is a compendium of new poems with old telegrams as titles. The telegrams were sourced from an 1853 book of the same name she discovered on Twitter.
Helen graduated from Cornell University and received an MFA from The New School. She lives with her husband in New York City and Salisbury, CT.