is a former creative director at top ad agencies in New York who spent over 20 years in the ad business before turning to other kinds of fiction. Her stories, poems and essays have been published by the New York Times and literary journals. 

Her first book, Making It, A Novel of Madison Avenue is a coming-of-middle age story about a woman and a business (advertising.) It’s sort of like Mad Men thirty years later, from the point of view of an older, wiser, married Peggy Olson. 

Speaking of Mad Men, Helen is the (unofficialized) tweeter for @BettyDraper and several other characters from the show. She’s been a social media enthusiast since 2007 when she created the award-winning blog AdBroad. 

“Making It” is an e-book that takes literary fiction readers out of the box by offering opportunities to further explore characters in a digitally enhanced epilogue. Read more about Helen at Simon & Schuster here. Read more about her book and download it here.