brand fictionalist

 

Building on 20+ years as an award winning writer/creative director at top ad agencies in San Francisco and New York, I help entertainment marketers and others leverage their brands using narrative in the digital space.


I am the founder of Brand Fiction Factory and the writer of AdBroad, an Ad Age Power 150 blog with over 8000 followers from the advertising and digital marketing communities, winner of a Hive Award and one of Adweek’s top 50 marketers to follow on twitter.


I provide daily entertainment to an audience of over 28,000 by tweeting the inner thoughts of Betty Draper, a character from the AMC television series Mad Men, for which I won a recent Twitter Award and was featured in Time, The Wall Street Journal and elsewhere.


I’m an avid speaker on twittertainment and social media. In addition to speaking at South By Southwest Interactive (SXSWi), recent appearances include Digital Hollywood and Adweek’s Social Media Strategies Conference. Full list of engagements here.


My writing has been published in The New York Times and numerous magazines and literary journals.


I work hard and play well with others.


The art of the tweet has to do

not only with brevity,

but with relevance. How can you make your brand relevant

 in 140 characters like this?

  helen klein ross