press
press
April 14, 2010 Quoted extensively in Time.com story “Tweeting As Fictional Characters”
March 5, 2010 Interviewed about Brand Fiction and future of brand identity in The Austin Chronicle
March 4, 2010 @BettyDraper account profiled in “Mad Men, Muppets top Twitter’s Shorty Awards” on CNN.com.
February 10, 2010 Interviewed by digital agency Razorfish about the concept of Brand Fiction.
December 12, 2009 Podcast interview on Ageism and Advertising, Adverve
October 30, 2009 Ad Broad makes hit list of “100 Terrific Twitter Feeds for Young Entrepreneurs”
October 14, 2009 Business Newsletter PitchSmarter Interviewed by pitch consultant Rob Buccino on how best to incorporate Social Media for new business.
September 28, 2009 Featured in MSNBC’s “Mad Men characters abound on Twitter” by Diane Mapes
June 16, 2009 Adweek’s Tweetfreak cites Ad Broad as one of top 50 marketers to follow on twitter. “Well versed in social media as both an adviser and a practitioner” says Adweek staffer Tim Nudd.
May 20, 2009 Adweek’s Tweetfreak Ad Broad interviewed by Adweek digital editor Brian Morrissey and chosen “Twit of the Week” (ahem)
March 20, 2009 Cited by ad commentator Steve Hall on Adrants highlighting most memorable panels of SXSWi.
March 17, 2009 Multiple quotes in Cnet news report on SXSW panel “The lessons of ‘Mad Men’ on Twitter” by Daniel Terdiman
February 12, 2009 Wall Street Journal “Outed” (with permission) as @BettyDraper in article “Behind The Twitter Mad-ness” by Elizabeth Holmes
February 11, 2009 Business Week Cited for work tweeting as @BettyDraper, “A Twitter Mystery Solved” by Rachel King
December 30, 1996 The New York Times, quoted by advertising columnist Stuart Elliott in one of first mainstream articles about digital advertising: “Marketing Campaigns go digital to cultivate cyberfriendly personas for old-line products”